There are many players torn between quitting Overwatch for moral reasons, or turning a blind eye to continue to play.
This is the perfect storm (opportunity) where Paladins can swoop in and be a savior to these emotionally conflicted players.
I suggest Hi-Rex or anyone else who has the art talent, to add to the hundreds upon hundreds of memes that are being created. As a suggestion, an image with the entire cast from Paladins all lined up, wearing protester gear (gask masks, etc). Showing solidarity to the protesters.
If you want to see the commotion reference, look up #boycottblizzard on Twitter, or do a search on Blizzard in Reddit.